Information Resources, a provider of consumer information and insights to the packaged goods industry, has entered into an agreement to be acquired by a newly formed company jointly owned by Symphony Technology Group and Tennenbaum Capital Partners, a private investment business.
Dunnhumby cinnamon has been appointed by Hyundai Car UK to handle the direct marketing account for the launch of its new Terracan 4×4 vehicle.
CNN claims that it is the leading television news provider in Europe, according to the latest European Media & Marketing Survey, published annually. It has recorded its highest monthly reach to date of 34.1 per cent…
MediaCom, ZenithOptimedia, OMD and another agency are shortlisted for Electrolux’s consolidated planning and buying business. The pitch will take place later this summer.
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.