ING is launching an “on track” branding campaign at 14 of this year’s 17 Grand Prix races.
The deal supports the financial services group’s title sponsorship of the ING Renault F1 Team and ING Australian Grand Prix in March.
The package will include trackside and bridge branding. ING will support this with a targeted advertising and marketing campaign.
Isabelle Conner, ING Renault F1 programme director, says: “Our Formula 1 programme is a global sponsorship initiative which will help us to enhance the awareness of ING as a top-tier global financial services organisation active in banking, insurance and asset management. By combining the title sponsorship of the ING Renault F1 Team with a global trackside branding campaign at the majority of circuits and a co-ordinated global marketing campaign, we will ensure that the ING brand reaches the broadest possible customer base.”