ING launching Grand Prix branding campaign

ING is launching an “on track” branding campaign at 14 of this year’s 17 Grand Prix races…

ING is launching an “on track” branding campaign at 14 of this year’s 17 Grand Prix races.

The deal supports the financial services group’s title sponsorship of the ING Renault F1 Team and ING Australian Grand Prix in March.

The package will include trackside and bridge branding. ING will support this with a targeted advertising and marketing campaign.

Isabelle Conner, ING Renault F1 programme director, says: “Our Formula 1 programme is a global sponsorship initiative which will help us to enhance the awareness of ING as a top-tier global financial services organisation active in banking, insurance and asset management. By combining the title sponsorship of the ING Renault F1 Team with a global trackside branding campaign at the majority of circuits and a co-ordinated global marketing campaign, we will ensure that the ING brand reaches the broadest possible customer base.”

Recommended

Trade bodies fight to halt pre-watershed snack food ad ban

Marketing Week

Advertising trade bodies have hit out at the campaign to ban pre-9pm watershed advertising for snack foods, after a private member’s bill was tabled in Parliament this week by Labour backbencher Baroness Thornton. The bill would stop pre-watershed advertising for brands that are high in fat, salt and sugar. A spokesman for the Incorporated Society […]

Old reliables on the skids

Marketing Week

Mass-market frontrunner Ford and GM are being hemmed in by, on the one side, quality budget brands, and on the other, more attainable high-end marques. Rescue plans are in place, but is that enough to stop the US giants going the way of the British badges? Robert Lester reports.

Comments

    Leave a comment