The Ingram Partnership, the branding and strategic consultancy, has appointed Martin Deboo as partner. He joins from OC&C Strategy Consultants, where he headed the packaged goods division, whose clients include InBev and Cadbury Schweppes.
Procter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
Consumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.