Initiative wins £100m Euro Compaq brief

Computer giant Compaq has handed the £100m media account for Europe, the Middle East and Africa to Initiative Media, after pulling the plug on incumbent OMD UK.

Computer giant Compaq has handed the &£100m media account for Europe, the Middle East and Africa to Initiative Media, after pulling the plug on incumbent OMD UK.

Neither Compaq nor Initiative Media were available for comment.

Compaq, the world’s second largest computer manufacturer, has a media budget of &£25m in the UK and similar amounts in Germany and France. During the past year it has spent about &£2m on press advertising and &£1.5m on television, online and outdoor advertising in the UK.

Banks Hoggins O’Shea/FCB was appointed to handle Compaq’s creative account in the UK more than a year ago after FCB was handed the global business.

Last October Compaq launched a &£200m global rebranding campaign through FCB using the tag “Inspiration Technology”. It aimed to make consumers aware of Compaq’s role as a provider of Internet products and services, as well as a computer manufacturer. Compaq is the title sponsor of the Williams Formula One motor racing team.

Initiative is culling 12 staff across the company due to the downturn in advertising. The agency has 230 staff.

Recommended

Sky survey is ‘distorting’ ad recall figures

Marketing Week

I read with interest the news item “Ads get more attention on digital” – as claimed by BSkyB (MW last week). I found it intriguing that a study based on the claimed favourite programmes of 2,000 adults seems to have come up with the long sought-after relationship between enjoying a programme and paying attention to […]

Digest

Marketing Week

Doner Cardwell Hawkins has been appointed by US company Cranium, founded by two ex-Microsoft employees Richard Tait and Whit Alexander, to launch the Cranium board game in the UK.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now