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NatMags readies shopping glossy

Marketing Week

The National Magazine Company (NatMags) is launching a shopping magazine titled shop! next month. The handbagsizes glossy will hit the shelves on August 8 and will be sold with the September issue of Company. The second issue of the magazine will follow in spring next year, with a view to launching shop! as a regular […]

Playtex chief executive to leave after 22 years

Marketing Week

Sara Lee Intimates UK chief executive John Dixey, the man credited with regenerating the Playtex and Wonderbra brands, has left the company after 22 years to pursue other interests. Dixey oversaw the integration of Sara Lee Intimates UK with its Scandinavian counterpart and created a Northern European division. He has decided to leave now that […]

Krafty move

Marketing Week

Fear of tobacco industry-style lawsuits and legislative crackdowns on unhealthy foods may have forced Kraft to cut portion sizes and slash levels of fat, sugar and salt in its products, but with careful marketing, the food manufacturer may hav

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