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Event apps raise the bar

Marketing Week

Your article on the growing use of apps and QR codes for exhibitions and other events (Innovation Update, MW 15 September) highlights a trend that we’ve seen growing for some time. As well as the apps made specifically for trade shows to give extra information to attendees and get information from them, there are other […]

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The Met may never crush negative brand perceptions

Wally Olins

The tragedy of the Met is that it stubbornly remains too removed from society to ever be able to crush its negative brand perceptions. Just over a week ago, the Metropolitan Police withdrew a complex, devious and, as it turned out, ill-advised attempt to strangle confidential sources out of The Guardian newspaper relating to its […]

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