Innocent lures Nestlé marketer

Innocent Drinks has ended its search for a marketing director by poaching Nestlé head of brands at Cereal Partners Gareth Helm…

Innocent Drinks has ended its search for a marketing director by poaching Nestlé head of brands at Cereal Partners Gareth Helm.

Helm was responsible for driving the health agenda for brands such as Shredded Wheat, Cheerios and Shreddies and championing the introduction of whole grains across the company’s breakfast cereal portfolio.

Jamie Mitchell, who was promoted from marketing director to UK managing director in October, says: “We are really excited about appointing Helm to this role. Innocent now stands at 64% market share, but there is still plenty we can do to grow. We want people to understand the benefits of drinking smoothies and whole crushed fruits. And we want to remain inspiring and innovative.”

Innocent Drinks is launching its ad biggest campaign to date in January, costing £3m and running across television, press, outdoor, online and below-the-line activity. The TV ad stars Innocent’s creative director Dan Germain who explains the difference between a smoothie and a juice. The campaign was created collaboratively by Lowe and Innocent Drinks’ in-house creative team.


TUI axes 2,600 UK jobs

Marketing Week

Marketers are on alert after holiday group TUI, which owns the Thomson brand, announced it was axing 2,600 jobs in the UK. The company is not saying what departments will be affected by the job cuts, which will be implemented over the next two years, but it is likely the redundancies will be across the […]

CoffeeSlenderdieting drink launches with DM campaign

Marketing Week

CoffeeSlender, a coffee-based weight loss product, will launch next March in Britain, after the brand’s French owners Berkem SA appointed UK start-up company Energix Ventures to handle sales and marketing. CoffeeSlender contains a coffee-derived ingredient, Svetol, which Berkem claims inhibits the body’s ability to absorb glucose from carbohydrates. It has already been launched in Scandinavia. […]

Sony picks 180 Amsterdam for global branding task

Marketing Week

Sony is understood to have appointed 180 Amsterdam to handle a global branding project following a pitch against Fallon London and one other agency. The Japanese consumer electronics giant began talking to agencies in September about a global campaign to unite the different parts of its business (MW September 21). 180 already works with Sony […]


    Leave a comment