Innocent secures 32m to drive European expansion

Innocent Drinks has secured 32m to help drive its expansion across Europe. The money will also be used to aid domestic growth.

Innocent Drinks has secured £32m to help drive its expansion across Europe. The money will also be used to aid domestic growth.

Innocent says the new funding, provided by HBoS, will help drive its growth across countries it has recently launched in, such as Germany, or looking to launch in, including Switzerland.

A spokesperson for Innocent says: “The facility will be used primarily to aid European expansion. Our products have a shelf life of two weeks, and in cartons even slightly longer. So that gives us plenty of leeway for exporting to European markets.”

Recommended

Foxy Bingo axes Jordan from ads over pay demands

Marketing Week

Foxy Bingo, the online operator, has dropped glamour model Jordan from its advertising. It is understood Foxy Bingo was unwilling to meet her huge pay demands. The decision to drop Jordan, whose real name is Katie Price, will mean a renewed focus on the “Foxy” character – a man with fox’s head – which will […]

The Positive Power of Pestering

Marketing Week

Here are some words you wont often hear from the children of Britain: Mum, instead of watching telly and eating sweets, can I go to the bookshop, buy some mind-enhancing reading material, do an intensive physical work-out then have curly green vegetables and other healthy fare for supper. Please?

British Gas marketing head moves on

Marketing Week

British Gas commercial and marketing director Amanda Mackenzie is leaving the utilities provider to join insurance and investments company Aviva, as group marketing director. She will report directly to group chief executive, Andrew Moss. Mackenzie, who takes over her new role on March 3, will also join the executive board. Moss says: “Focusing on our […]

Comments

    Leave a comment