Innuendo to the Max

While the rest of the world’s press are queueing up to mock new Coca-Cola’s chief marketing officer Chuck Fruit’s name, the Diary takes solace in the fact that it took the mickey out of his moniker months ago (MW February 5).

Besides, it has better things to occupy itself with, such as this VIP invitation (right) for the Max Power Live event at Birmingham’s NEC last weekend.

No doubt, many of your eyes were drawn to the sexual allure of the invitation’s leather-clad ladies, but the sexual theme runs a bit deeper, as the pass offers the opportunity to meet Max Power editor Roger Payne. Which is no doubt what many male visitors got from staring too long at the leather-clad ladies…


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