The Insight Show has again partnered with AURA in a deal that will see the networking forum for brand-side insight professionals host its own conference within the show.
Sessions at the AURA conference will be presented in three parts to meet different objectives: to bolster the influence of insight in conversations with senior marketers, and to improve communication of and engagement with insight-led projects.
The third part will explore the newest techniques to engage and reward respondents
In the first part, Marketing Week columnist Thomas Barta will be running a workshop offering advice on gaining impact in your business as well an analysis of the biggest challenges facing marketers – and how insight can help. The second and third sections will feature a mix of senior brand and agency speakers.
The show, which is only available to AURA members, takes place on the morning of 6 March, the first day of the Insight Show, which will be again take place at Kensington Olympia in London alongside Marketing Week Live.
The AURA network consists of about 800 brand-side research and insight professionals from brands including Diageo, Sky, EE and John Lewis. Its members have access to best practice in insight, analysis of the latest trends in research and insight and networking opportunities.
Its annual awards, which celebrate excellence in insight and research, will take place on the evening of the 6 March at the Millennium Gloucester Hotel in Kensington, London.
To find out more about the AURA and Insight Show and to register visit the Insight Show website.