How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
Artificial intelligence is mostly a distraction from marketing fundamentals – unless you convince your market AI makes your brand better than the competition.
Marketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
AI has finally moved from being a speculative technology to a commonly used tool. Behind the hype, here are its key applications today and in the near future.
Rapid grocery delivery is a ‘hugely capital intensive’ business, meaning many of the pure-play brands which took off during the pandemic are now struggling with costs. Meanwhile, the more established players are doubling down.
Image recognition within digital asset management software can now assign keywords and other metadata automatically, cutting the time marketers waste searching for files.
As Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.
Hysterical versus passionate, pushy versus ambitious, bossy versus assertive; the use of certain language in marketing is perpetuating everyday sexism.
The B2B “funnel” is redundant. New thinking that accommodates nuances in buyer behaviour is required if B2B marketers are to drive growth for their organisations.
When it comes to search, marketers need to employ both SEO and PPC, one for mental availability, the other physical.
System1’s Jon Evans looks at 10 years of data in the soft drinks category and explains why the few successful new product launches survived in the long term.
It’s patronising to suggest marketing is just a doorway into more “grown up” or “serious” professions.
With so many new product launches failing to exist even just one year later, brands must ensure they have clear strategic intent when bringing new lines to market.
Women’s career progress and salaries take a dive when they become mums, not because they become less good at their job but because policies around parental leave and childcare continue to be biased.
Determined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
The supermarket giant developed a ‘Happiness Platform’ to mine insights into British life, helping it curate a programme of “caring acts” designed to serve both brand and audience.
Challenged to develop a compelling service offer to arrest years of decline, Toyota used research and a new creative concept to get drivers back behind the wheel.
Castle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Following the twin blows of Brexit and Covid, care home provider Anchor set out to overhaul its employer brand in a bid to attract high quality talent.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
On a mission to re-engage fans of “no-nonsense” soup, Heinz’s limited-edition Christmas Big Soup sold out within three hours and had retailers clamouring to get the product back on shelves.
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