Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
In an environment dominated by deadlines and delivery, are marketers letting their soft skills suffer?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Marketers should borrow from the ‘duck-rabbit illusion’ when thinking about what their marketing plan is trying to achieve to ensure direct marketing activity isn’t compromised by an injection of emotion and brand-building campaigns aren’t undermined by focusing on product.
Women’s health is a $1trn per year opportunity yet brands are still failing to represent and communicate to women in a meaningful way.
See the cookie apocalypse as an opportunity to ditch flawed forms of measurement in a quest for greater accuracy.
Brands act to accelerate the value of a business model rather than being assets in themselves. Framing brands as standalone assets will simply serve to alienate finance.
This week our marketing columnist asks and then answers the most annoying question of them all.
Companies only truly value creativity when it’s their product, but most would benefit from a chief creative officer’s honesty and defiance of convention.
According to employees, the marketing department is being taken more seriously than prior to the launch of revamped streaming service ITVX.
The car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
The audio brand’s collaboration with US rapper Doja Cat went from the Grammy Awards to viral TikTok sensation, helping JBL resonate with its key Gen Z audience.
The creative agency improved its pitch conversion rate by 28% in 2022, attracting brands from Netflix to Wayfair in the process.
Investing in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
A multi-layered segmentation strategy helped garden centre chain Dobbies identify the ‘killer’ categories directly influencing customer behaviour.
From interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
