The Facebook-owned photo sharing app has entered the annual CoolBrands top 20 list (see full list below) for the first time this year, in 14th place, while Twitter has fallen out of the top 20, ending its three-year run in the rankings.
Apple, which this month unveiled two new iPhones and its first Watch, retained its place at the top of the list for the third consecutive year.
In total, 13 of the brands in the list retained their top 20 status from 2013, which chairman of the CoolBrands Council Stephen Cheliotis says illustrates that a solid reputation – rather than short-term success – is more important.
New entrants on the previous year included retailers Liberty and Selfridges and US technology brand Bose, which all returned after one-year absences.
Streaming service Netflix, likely buoyed by its strong programming such as Breaking Bad and House of Cards, broke into the top 20 for the first time.
The annual CoolBrands list is compiled from a poll of 2,000 British consumers and a panel of 37 “influencers” including musicians Reverend and the Makers, Carl Barat and Labrynth, model Jodie Kidd and founder of SB.TV Jamal Edwards.
In May Google knocked Apple from the annual BrandZ list of the top 100 most valuable global brands.
The 2014/15 CoolBrands Top 20
2. Aston Martin
8. Dom Perignon
11. Bang & Olufsen
13. Alexander McQueen
19. Virgin Atlantic
20. Stella McCartney