Instagram Stories: Snapchat imitation or a statement of intent?
Instagram is hoping to resonate more with millennials after launching the ‘Snapchat-esque’ Instagram Stories. But will it succeed with marketers?
Instagram’s head of brand development on the future of marketing and what it takes to be a visionary
Rachel GeeAmy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
Instagram talks TV, reaching 500 million users and what comes next
Sarah VizardFollowing the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
Unilever says Snapchat has ‘come of age’ as it links activity with sales boost
Leonie RoderickUnilever CMO Keith Weed believes Snapchat has “come of age” and can be used for big brand campaigns, as he urges marketers to embrace new channels and take failure “on the chin”.
Incoming in-store HFSS restrictions could lead to ‘huge swings’ in category share
Niamh CarrollDespite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
Marketing salaries, ethics and contextual targeting: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
CEOs are one of the most ‘underrated’ marketing tools, study finds
Niamh CarrollNew research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
HFSS, Tesco, Ryanair: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.