Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
Following the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
Unilever CMO Keith Weed believes Snapchat has “come of age” and can be used for big brand campaigns, as he urges marketers to embrace new channels and take failure “on the chin”.
An increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.
As the coronavirus crisis worsens, brands would do well to remember people just want access to the services they need and signs that brands are helping.
Her departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer.
As the travel industry faces a crisis amid closed borders and grounded flights, Skyscanner is using its marketing to offer people hope and build trust in the brand.