Instagram Stories: Snapchat imitation or a statement of intent?
Instagram is hoping to resonate more with millennials after launching the ‘Snapchat-esque’ Instagram Stories. But will it succeed with marketers?
Instagram is hoping to resonate more with millennials after launching the ‘Snapchat-esque’ Instagram Stories. But will it succeed with marketers?
Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
Following the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
Unilever CMO Keith Weed believes Snapchat has “come of age” and can be used for big brand campaigns, as he urges marketers to embrace new channels and take failure “on the chin”.
Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.