Instagram Stories: Snapchat imitation or a statement of intent?
Instagram is hoping to resonate more with millennials after launching the ‘Snapchat-esque’ Instagram Stories. But will it succeed with marketers?
Instagram’s head of brand development on the future of marketing and what it takes to be a visionary
Rachel GeeAmy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
Instagram talks TV, reaching 500 million users and what comes next
Sarah VizardFollowing the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
Unilever says Snapchat has ‘come of age’ as it links activity with sales boost
Leonie RoderickUnilever CMO Keith Weed believes Snapchat has “come of age” and can be used for big brand campaigns, as he urges marketers to embrace new channels and take failure “on the chin”.
WeWork’s CMO on putting the ‘noise’ of the past behind it
Sarah VizardJust a year ago and it was almost impossible to avoid bad news about WeWork, but its new CMO says that’s all in the past as it looks to better communicate its proposition and role in the future of work.
Who are today’s ‘mainstream’ consumers and how can brands reach them?
Marketing Week PartnerThe internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.
Foresight is about actions, not just trends
Andrew GeogheganNormality is an illusion – consumer behaviour is always in flux and the marketer’s challenge is to assess which trends are worth anticipating and acting on.
Is Covid-19 giving brands a new perspective on Brexit?
Matthew ValentineCovid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?