Instagram’s head of brand development on the future of marketing and what it takes to be a visionary

Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.

We spoke to Amy Cole, head of brand development at EMEA, Instagram, and one of our Vision 100 on what it takes to be a visionary.

Cole said that visionaries must be able to think about things differently, look at the challenges they are facing and they should be ready to challenge the status quo.

She said that Instagram is a business where people are communicating through visual and is dramatically different to the text and email communications that came before it. She expects this dramatic change to continue with explosive video growth, virtual reality and augmented reality set to change the way we communicate.

Watch the video to find out more on who Cole admires and why “appreciating being different” has aided her career.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now