Integrated agency Intelligent Marketing goes bust

Intelligent Marketing, the integrated agency with clients including Diageo, Lufthansa Airlines and HSBC, has gone into liquidation less than seven years after launching.

It is understood that the agency fell victim to pressures of the worsening economic climate and subsequently went into liquidation last Tuesday (May 5).

It comes just over a month after Matthew Hooper, founder and former chairman of marketing services group Interfocus, joined Intelligent Marketing as executive chairman. At the time, it was reported that he would take a 20% stake into the agency but it is understood that this did not happen

Intelligent Marketing, which specialised in DM and digital, has also seen Garry Lace, a controversial industry figure and former chief executive of Grey and Lowe London, previously hold the role of chairman.

Lace is now involved in a start up agency with Robert Campbell, a founder of Rainey Kelly Campbell Roalfe.

Intelligent Marketing was established in 2003 by Tricia Weener (pictured), the agency’s managing director, and Katharine Roseweare.

The agency’s other clients include Ferrero, Norwegian water brand Isklar and Diageo’s Guinness brand.

No one was available to comment at the time Marketing Week posted this article.


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