Integrated marketing campaign for the Blue Cross
WWAV Rapp Collins has created an integrated marketing campaign for the Blue Cross to raise awareness of the animal charity.
WWAV Rapp Collins has created an integrated marketing campaign for the Blue Cross to raise awareness of the animal charity.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.