Intel to launch biggest global branding campaign in three years

Intel is to roll out its biggest integrated campaign in three years as part of a branding effort.

“Sponsors of Tomorrow” aims to show consumers how the company has driven the digital age and how its advances have impacted on and changed everyday life. Intel expects the theme, which will play with the idea of Intel Rock Stars and Sandboxes, to have a ‘shelf life’ of 3-5 years.

The campaign will break next Monday (May 11) across the UK, Germany and the USA, with two further stages of a global roll out happening later in the year.

The work was created by US agency Venables Bell & Partners in its first campaign since winning the master brand account earlier this year, with global media planning handled by OMD. The campaign will span print, online, outdoor, online and in-store.

Gail Hall, Intel UK and Ireland marketing director said, “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.”


IPC restructures weeklies commercial team

Marketing Week

IPC has consolidated its commercial division for weekly titles under advertising director Matt Downs. Downs (pictured) expands his remit to include celebrity/fashion titles Now and Look to create one trading and business development team for women’s weeklies division Connect and TV weeklies division TX under him. Seven staff will now join his team of 11 […]

Electrolux promotes UK head to Northern Europe role

Marketing Week

Electrolux, the Swedish domestic electronics company, has promoted UK head Brad Tribble to the role of head of Northern Europe. He will oversee the UK, Ireland, Norway, Finland and Sweden. Ian Banes now moves into Tribble’s vacated role. He joins from within Electrolux, having held senior roles in Brussels, Thailand and China. He joined the […]

SMEs willing to boost marketing

Marketing Week

Marketing and advertising are vital to protecting business during a recession, according to a poll of small to medium-sized firms. The poll of 560 businesses across the regions earning less than £15 million found 40% planned to boosts pending on marketing and advertising over the next 12 months. The online survey was carried out by […]


    Leave a comment