Interact sets up digital publishing service for football fans

my%20football%20yearA digital publishing service that allows football fans to create a personalised scrapbook of their team’s season will be rolled out into other markets just a month after its UK launch.

My Football Year, created by Interact Publishing, is the first digital book to launch, and aims to revolutionalise the £750,000 football annual market.

The concept allows supporters to keep a record of every match their chosen team plays. Reports, statistics and photographs from each game are posted on a dedicated website, and fans who sign up are given a password that enables them to edit the content online.

At the end of the season, the personalised record is printed, bound and sent to the supporter.

The project, launched last month with media backdated to the start of the season, covers all 20 Premier League teams, Rangers, Celtic and the leading sides in Holland.

Only 15,000 fans will be able to sign up in the first season while the technology is developed, but there are already plans to extend the concept to other markets.

The company behind the venture says it has already received interest from newspapers and publishers to develop the concept in different fields outside sport.

Interact says it is also considering sponsorship tie-ups for a smaller version of the scrapbook for the Euro 2008 football tournament.

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