Interactive 2007

Once again, online marketing is outperforming all other advertising sectors, overtaking national press in terms of adspend – and reaching half the spend on television.

Yet while increasing numbers of brand owners are moving online with seeming confidence, they face new challenges. Brands may now be convinced of the important role the internet can play in their marketing strategies, but new technologies and the rise of consumer empowerment mean they must adapt – yet again.

Nathalie Kilby, Associate editor, Marketing Week

Click here to read the Interactive 2007 Supplement Part 1 (5MB)
Interactive 2007 Supplement Part 2 (4MB)


A trunk and disorderly way to behave?

Marketing Week

More than once since it first discovered the weird and wonderful world of pubs, the Diary has seen, “in the extremity of his ecstasy, blue mice and pink elephants”, as Jack London put it. A new ad for Bombay Sapphire gin, a Diary favourite, picks up on this theme and features an Asian elephant, albeit […]


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