Interactive advertising to develop insight edge

The European Interactive Advertising Association (EIAA) is creating a new insight council bringing together agencies and clients to identify ays of making digital marketing more effective.

The insight council will include heads of research and digital commercial specialists from Aegis Group, AOL Advertising, eBay International Advertising, Interpublic Group, WPP, Microsoft Advertising and Yahoo! Europe.

Alison Fennah, executive director of EIAA, says: “The creation of the EIAA insight council will enable us to create a unique environment where reading research and commercial players can come together to grow the industry’s consumer and market insight. EIAA research is at the centre of strategy formulation.”

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