Interactive Viewpoints October 2007

ONLINE SHOULD BE INTEGRAL PART OF MIX :

There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace.

Nathalie Kilby,
Associate Editor, Marketing Week

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