Interpublic, the advertising giant, is to pay &£52m for an early exit from its Formula One commitments to the British Grand Prix. The payment will be to Bernie Ecclestone’s Formula One Administration.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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