The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
Luxury goods are no longer the preserve of the super-rich.
Bartle Bogle Hegarty (BBH) is tipped to pick up the £25m global advertising account for Unilever Bestfoods-owned brand Flora. The agency beat incumbent Lowe to win the business. The appointment is yet another blow to Lowe, which has suffered a number of high-profile losses over recent months including HSBC (MW May 13). It also weakens […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.