The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
Luxury goods are no longer the preserve of the super-rich.
Bartle Bogle Hegarty (BBH) is tipped to pick up the £25m global advertising account for Unilever Bestfoods-owned brand Flora. The agency beat incumbent Lowe to win the business. The appointment is yet another blow to Lowe, which has suffered a number of high-profile losses over recent months including HSBC (MW May 13). It also weakens […]
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.