The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
Luxury goods are no longer the preserve of the super-rich.
Bartle Bogle Hegarty (BBH) is tipped to pick up the £25m global advertising account for Unilever Bestfoods-owned brand Flora. The agency beat incumbent Lowe to win the business. The appointment is yet another blow to Lowe, which has suffered a number of high-profile losses over recent months including HSBC (MW May 13). It also weakens […]
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.