Interpublic group to terminate lease
The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19
Marketing Week ReportersKey figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
No more ‘good old Boots’: How new CMO Pete Markey plans to drive reappraisal
Michaela JeffersonAs Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
Stereotypes, stress, trust: 5 interesting stats to start your week
Manny PhamWe arm you with all the numbers you need to tackle the week ahead.
Amazon retains crown as world’s most valuable brand
Matt BarkerAmazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
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