Interpublic Group in the US has hired the former Saatchi & Saatchi General Mills account team to be part of a new youth marketing unit. However, Saatchi & Saatchi has filed a $3m (£1.6m) lawsuit against its former executive Mike Burns, who led the exodus, and he has not been hired by IPG.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.