If I were to rank the challenges marketers tell me are keeping them awake at night, number one among them would be the pace of change. As much as plenty has stayed the same, there are trends that have transformed marketing over the last 10 years.
The disruption almost every sector has experienced means marketers have to think differently. If you want to better serve your customers, you can’t stand still.
Marketing Week too is very different from the brand I joined 10 years ago, as is the environment we operate in. We are now a multichannel brand serving more people in more places, and in different ways. If we are to serve our purpose of helping you become a more effective marketer, we too need to innovate.
That’s why we have made some changes.
The biggest is that we are launching a subscription service. Over the last two years we have canvassed many of you about what content is most useful and what you need more of. As a result, subscriber exclusives will include essential insight into the big strategic and leadership challenges, and deeper dives into the customer, market and sector developments that will define the future of your brand and your job.
You also told us you wanted to be able to make sense of the modern marketing landscape, from martech to ecommerce, programmatic to social media. With this in mind, the subscription will also offer exclusive access to reports, webinars and in-depth briefings courtesy of a new partnership with our friends and digital experts at Econsultancy.
In short, our readers will get more insight into the big strategic and leadership challenges, and more guidance on the everyday task of getting the job of being a marketer done in the digital age.
I am blessed to be the editor of Marketing Week. I am incredibly proud of the work my wonderful team and contributors produce. We have never been in the business of clickbait and we always go the extra mile to offer you the insight you need to do your job better. It is of immense value. And with the changes we have made, we can offer even greater value, while allowing us to invest further in more quality content.
For more information on the paywall, what content is and isn’t included, and the advantages of becoming a subscriber, head here.
You might also have noticed that Marketingweek.com has a new look. We have revamped the website to make it easier to find the news, insight, opinion and case studies that will help you deliver greater impact. And we are showcasing more of the topics that matter to you, from marketing effectiveness to leadership skills.
Into our fifth decade, we remain at the heart of the fast-changing marketing industry in the UK. With the improvements we have made, we believe we are even better positioned to help you understand the marketing industry today and become a more effective marketer.