Job prospects for marketers fell to their lowest levels in three years as firms look to contain costs and protect profit margins in the fact of political and economic uncertainty.
The IPA’s Bellwether report, found that a net balance of just 1.4% of marketers expect overall employment to be higher in three months’ time compared to now. Some 65.6% expect levels to stay the same, 16.5% to see a decrease and 17.9% an increase.
The report has asked this question exclusively for Marketing Week since the third quarter of 2016. And in three years of data, prospects have never been lower.