Institute of Practitioners in Advertising incoming president Stephen Woodford has pledged to raise professional standards within the advertising industry. He intends to introduce two qualifying exams, one at entry, the other at manager level. Woodford is chief executive of WCRS.
The Advertising Standards Authority’s (ASA) has warned advertisers to exercise caution over religious sensitivities, following a sharp increase in the number of complaints in this area. The advertising watchdog’s Committee of Advertising Practice (CAP) has issued new guidance notes outlining what can constitute serious offence to people of different faiths. Examples of high-profile ads that […]
Procter & Gamble (P&G) has been forced to delay the multi-million pound launch of a new cleaning mop, following the imminent launch of a rival Dettol mop from Reckitt Benckiser (RB).
I am struck by Camelot’s latest ad campaign (MW April 3). Perhaps the old brain cells are going as I hit middle-age, but the idea that you have more chance of winning in a syndicate because syndicates “account for a quarter of all jackpot winners” seems to be remarkably flawed. The only conclusion is that […]
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.