IPA ‘s Stephen Woodford pledges to raise standards

Institute of Practitioners in Advertising incoming president Stephen Woodford has pledged to raise professional standards within the advertising industry. He intends to introduce two qualifying exams, one at entry, the other at manager level. Woodford is chief executive of WCRS.

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ASA puts advertisers on notice over rise in religious objections

Marketing Week

The Advertising Standards Authority’s (ASA) has warned advertisers to exercise caution over religious sensitivities, following a sharp increase in the number of complaints in this area. The advertising watchdog’s Committee of Advertising Practice (CAP) has issued new guidance notes outlining what can constitute serious offence to people of different faiths. Examples of high-profile ads that […]

All together: ‘We’ve more chance alone’

Marketing Week

I am struck by Camelot’s latest ad campaign (MW April 3). Perhaps the old brain cells are going as I hit middle-age, but the idea that you have more chance of winning in a syndicate because syndicates “account for a quarter of all jackpot winners” seems to be remarkably flawed. The only conclusion is that […]

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