IPA ‘s Stephen Woodford pledges to raise standards

Institute of Practitioners in Advertising incoming president Stephen Woodford has pledged to raise professional standards within the advertising industry. He intends to introduce two qualifying exams, one at entry, the other at manager level. Woodford is chief executive of WCRS.

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WWAV Rapp Collins wins £6.5m NTL Home media brief

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NTL Home, the consumer division of cable company NTL, has appointed WWAV Rapp Collins Media as its media planning and buying agency. The account is estimated to be worth about &£6.5m. The business was previously held by Carat. Carat’s online media buying division, Carat Interactive, will continue to work on NTL Home’s online advertising. Separately, […]

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