Institute of Practitioners in Advertising incoming president Stephen Woodford has pledged to raise professional standards within the advertising industry. He intends to introduce two qualifying exams, one at entry, the other at manager level. Woodford is chief executive of WCRS.
Clemmow Hornby Inge has created its fifth ad featuring Mowbli, the animated mobile phone, for Carphone Warehouse. The ad promotes the retailer’s ‘Demo Ready’ service, which enables customers to try out new mobile phones or find out what services are available on their existing phone. The ad shows Mowbli following his owner (the woman in […]
Procter & Gamble (P&G) has been forced to delay the multi-million pound launch of a new cleaning mop, following the imminent launch of a rival Dettol mop from Reckitt Benckiser (RB).
NTL Home, the consumer division of cable company NTL, has appointed WWAV Rapp Collins Media as its media planning and buying agency. The account is estimated to be worth about &£6.5m. The business was previously held by Carat. Carat’s online media buying division, Carat Interactive, will continue to work on NTL Home’s online advertising. Separately, […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.