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Brands must build a famous reputation

Marketing Week

The story that Heinz has suspended its marketing budgets while it absorbs HP has prompted all sorts of speculation about the end of broadcast media as we know it and evidence of recession (MW last week). And, as reported in Marketing Week’s leader, this is not the first time that Heinz has done this. Interesting […]

Heekin’s talent means the mud doesn’t stick

Marketing Week

It’s a charmed life that Jim Heekin, lately chairman and chief executive of Euro RSCG Worldwide, appears to lead. No sooner has he vacated his hotspot at Havas, than another senior position seems to beckon, namely an invitation to become head of Grey Worldwide (as opposed to Grey Global), in succession to Ed Meyer. It […]

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