IPC and Bauer sell more titles

IPC Media has sold IT title Web User to Men’s Fitness publisher Dennis.

The news comes following last week’s sale of IPC title Guitar & Bass magazine to Bath-based publisher Anthem, and Cage and Aviary Birds magazine to Kelsey publishing.

Dennis Publishing currently owns 50 magazines, digital and mobile brands. Web User is its fifth acquisition in the last 18 months.

IPC Media is also said to be in talks with 207 Investments and Tri Active Media regarding IPC titles Superbikes, Hi-Fi News and Prediction.

In August it was reported that IPC Media was also talks with Vitality, partners of 207 Investments and Tri Active Media, over the sale of lads magazine Loaded.

Separately, publisher of FHM and Zoo magazine, Bauer Consumer Media, sold two of its portfolio of brands for just £1.50 last year.

The figures, which feature in the company’s 2009 annual report, show Bauer off loaded mobile blogging firm YoSpace Technologies for just over £1 in April, and NextGen Publishing, publishers of FHM India, for 40 rupees (50p) in July.

YoSpace and NextGen for were previously acquired for £13m.

Bauer Consumer Media was formed in 2007 following the split up of Emap, with the consumer arm sold to Bauer, and Emap’s trade businesses being sold to a consortium made up of Guardian Media Group and Apax Partners.

Recommended

Making the most of mobile research requires a pragmatic approach

Josie Allchin

Tom Woodnutt, director of innovation, Hall and Partners, explains how the speed and depth of mobile research can legitimately become part of the brand experience. Rather frustratingly, it looks like the research industry is stubbornly staring at the opportunity of mobile research through an outdated prism of the past. If researchers spent more time focusing […]

Comments

    Leave a comment