IPC bolsters digital team for tablet publishing

Publisher IPC Media is overhauling its digital media strategy and creating a new digital leadership role.

/n/p/d/IPCmagazines.jpg

Publishing director for NME, NME.com and Uncut Paul Cheal will take the new role of digital publishing director.

The key responsibility will be to lead IPC’s editorial and publishing teams in the development of IPC brands across new devices and platforms.

He will particularly focus on opportunities in the tablet market presented by devices such as the Apple iPad, Amazon Kindle and Galaxy Tab and he reports to digital director Neil Robinson.

Cheal will also take responsibility for the Feelgood Games, IPC Connect’s new gaming website for women. Current Feelgood publisher Kevin Heery will take up the vacant digital technology director position.

So far IPC has invested more in mobile apps than magazine apps for tablets, exceptions being iPad apps for Wallpaper* and Marie Claire.

Like other publishers, IPC has been through a period of consolidation, staff restructuring and selling off of non-core titles.

Its websites include extensions of print brands, such as nuts.co.uk and horseandhound.co.uk, alongside web only brands such as goodtoknow.co.uk.

Read Marketing Week’s feature on magazines and the apps market here

Recommended

/a/n/x/postboxRoyalMail.jpg

Royal Mail’s “delivered by…” plans fail to hit the mark

Russell Parsons

A clumsy internal marketing move aimed at repairing the brittle relationship Royal Mail has with its staff will not only fail in its primary objective but will damage the long-term relationship it has with another of its core stakeholders- direct marketers. From September, Royal Mail will add the mark “Delivered by Royal Mail” to all […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now