IPC lads’ mag brands score on the web

IPC Ignite has reported ABCe audited website figures for its music and lads’ mag brands ahead of ABC data today expected to show a dramatic fall in circulation for the associated print titles.

Nuts Magazine

IPC is the first publisher to unveil detailed monthly ABCe data for its titles. The figures show www.nuts.co.uk delivered an average on 1,407,574 monthly unique users while www.loaded.co.uk delivered an average of 316,334 monthly unique users for the period January to June.

Nuts recorded its lowest number of visitors in March and Loaded in June. The Nuts website was relaunched last October.

Music site Nme.com chalked up a monthly average of 4,454,983 unique users.

The mousebreaker portfolio of casual games sites, which IPC bought in June last year as part of a strategy to develop its online offerings, delivered a debut ABCe with a monthly average of 4,583,525 users.

IPC Ignite managing director Eric Fuller says: “These audited results clearly show the scale of the Ignite digital portfolio – delivering 10.7 million unique users every month.”

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