IPC Media promotes Niall McKinney
IPC Media has promoted head of marketing for the group’s men and music titles Niall McKinney to the board-level position of marketing director of IPC Ignite!
IPC Media has promoted head of marketing for the group’s men and music titles Niall McKinney to the board-level position of marketing director of IPC Ignite!
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.