IPC promotes Pick Me Up to boost sales

Weekly magazine Pick Me Up is to sponsor Jerry Springer and Maury Povich on Virgin Media TV’s Living 1 and Living 2 as part of a new marketing burst to boost the revamped title.

Pick Me Up

Publisher IPC Connect has also hired Quiet Storm to handle a cross media advertising campaign to push the title, which has shaken up its content to become “cheekier, grittier and more exciting.”

The title has been overhauled following consumer research which has led them to create “a more compelling package of shocks, surprises and laughs.”

Non-celebrity focused weeklies focusing on fashion, beauty and real-life fared better in February’s ABC circulation figures. The sector is led by Bauer’s Take a Break, which has a circulation of 943,399.

Pick Me Up launched at the start of 2005 and recorded a debut ABC of 503,950, however it has since fallen and recorded a 12.2% drop to 374,268 for July to December 2008, according to ABC.

IPC also launched a £1.5m advertising push to boost sales of its revamped celebrity weekly Now using creative by Quiet Storm last month.

The next magazine ABC figures will be issued on August 13.

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