IPC reviews niche and specialist titles
IPC Media is starting a strategic review of its niche and specialist titles, which could see some titles sold.
In January, IPC restructured its publishing business under an audience-facing model which includes: Connect for mass market women; Southbank for upmarket women; and Inspire for men.
IPC Media CEO Evelyn Webster, says: “This restructure was the first phase in realising our long-term strategy and is working well. While print remains the engine that drives our business, we are increasingly focussing on accelerating the development of our multi-platform offerings to our consumers. As a result, we need to review whether it is desirable for IPC to continue to publish the full range of brands that we currently own. This review may lead us to conclude that we sell some of our smaller titles to publishers where they would have a stronger strategic fit and will therefore benefit from a greater focus.”
The review is expected to happen over the next few months.
IPC would not comment on which titles might be affected by the review. Its portfolio includes Model Collector, SuperYacht, Aeroplane, Caravan and Wallpaper*.
A spokesperson for IPC added that it was an “open-ended review” with no outcome is confirmed.
IPC publishes more than 85 media titles including print and online brands. The media publisher claims its print titles reach almost two thirds of UK women and 44% of UK men.
