IPC Southbank picks MPG boss as ad chief

IPC SouthBank has appointed Alex Russell as its new group advertising director, responsible for its upmarket women’s magazines including Marie Claire, Homes & Gardens, In Style and Woman & Home.

Russell is head of press at media agency MPG and has responsibility for its key fashion and fragrance accounts. She replaces Mark Reen who is leaving the company to study for an MBA.

IPC SouthBank managing director Jackie Newcombe says: “This is a key appointment for us and Alex has a wealth of experience in the luxury goods market and is evangelical about brands. She is an expert in press but also brings a much broader perspective to media in general, which is vitally important in today’s competitive market.”


New campaign – The Royal Navy

Marketing Week

The Royal Navy has launched a major advertising campaign to attract new recruits to the service. The ads will break over the next month. The campaign, which has been created by WCRS, has been shot in documentary style featuring real staff – including a pilot, observer, medic and air engineering technician – talking candidly about […]

VW brand chief exits in restructure

Marketing Week

Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe’s biggest carmaker as part of a management restructure. Volkswagen’s new chief executive, former Audi boss Martin Winterkorn, will take on Bernhard’s brand role when he leaves at the end of the month. Speculation has been mounting about Bernhard’s position as chairman of the VW brand […]


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