IPM proves free lunches do exist

Adopting our best Smashie and Nicey voices, we want to tell you about some lovely people in the world of posters – they won’t want to talk about it themselves.

Poster buying specialist IPM has produced a piece of software designed to help agencies and advertisers cost the production of materials for poster campaigns. What’s charitable about that I hear you say?

Well, this handy information, contained on two free discs, is available to anyone sending a cheque for 7 to IPM – payable to Help The Aged.

This kind act of cheritee will mean that an older person will be able to go to a Christmas lunch on IPM. If any of the old folk were ever involved in advertising, Help The Aged may find it needs more than 7 for lunch.


Amex branches out with direct banking

Marketing Week

American Express is testing direct banking to tie in its upmarket customer base and stop them deserting to rival companies. But, as Sean Brierley reports, the joint initiative envisaged could put the brand’s status at risk.

Oscars will not lose audience

Marketing Week

You mischievously stated that individual poster sites will lose audience under the new Oscar II research which went into its final test phase last week, “Oscar II trial proves tough on audiences” (MW December 1). Oscar II will provide a rigorous measurement of outdoor audiences which rather than simply measuring passages past a poster site, […]

Bell puts 15m into cable push

Marketing Week

Bell Cablemedia is trebling its marketing budget for 1996 to 15m and has drawn up an agency shortlist for a 2m branding campaign. Bell, the UK’s third-largest operator, is to sell cable TV in the high street next year through Granada TV rental stores, as part of an aggressive marketing drive. Three agencies are pitching […]


    Leave a comment