Ipoints, the UK internet rewards scheme, has signed up five new partners: CD retailer 101cd.com, online florist bunches.co.uk, gift site Prezzybox.com, books e-tailer countrybookstore.co.uk and jewellery.tv. Each company will offer customers ipoints as rewards.
Burger King in the UK has launched a viral ad, Busking Mad, to support its Â£1.99 meal promotion, created by Delaney Lund Knox Warren & Partners (DLKW).
Universal Pictures International has appointed former Capital Radio commercial marketing chief Gavin Miller as marketing director for its home entertainment division. He will take over the role this week. Miller, who left Capital after its merger with GWR Group, will be responsible for marketing Universal’s DVD releases. He replaces Darren Linton, who has moved into […]
PC World is launching an in-store consumer magazine, covering computers, gadgets and digital entertainment. The 132-page PC World magazine, which has an initial print-run of 1 million, has been produced by contract publisher Future Plus and will be in stores later this week. Steve Woodward, brand manager for the chain, which is part of Dixons […]
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.