Iris wins Champions League Final fixture

romaIris has been appointed by UEFA and its partners to create an integrated campaign in the run-up to the Champions League Final in May.

The agency’s experiential arm, Iris Experience, is to create a five-day “festival” in Rome to celebrate the conclusion of the tournament in the city on May 27.

The events will take place near the Coliseum from May 23 through to the day of the final and will include a movie history of the tournament’s history, the “Champions Gallery”, the “Champions Museum”, which tells the history of the game, the “Young Champions” football tournament and live entertainment.

Iris’ appointment comes a month after it won Volkswagen’s commercial vehicles integrated marketing business. This followed Iris Experience’s appointment to the Kellogg roster in November to handle marketing activity for a number of the food company’s recently launched brand extensions, including Nutri-Grain Soft Oaties.

Iris London also won the campaign brief for the Department for Children, Schools and Families (DCSF) late last year to specifically target disadvantaged parents.

The UEFA Champions League’s official partners are Heineken, Sony, MasterCard, Vodafone, PlayStation and Ford. This year’s tournament is at the quarter-final stage with four English clubs still in contention.

Recommended

Why virals can give brands more bang

Marketing Week

For the past thousand years, Radio 4’s Today programme has relied upon the best marketing there is. A single sentence that assumed the quality of a universal truth. The Today programme sets the day’s news agenda. Does the news programme need any further marketing? One would think not. But the Today programme team has created […]

Commons committee seeks end of ‘greenwash’

Marketing Week

The Government must act to stamp out “greenwash” by enforcing a tough new environmental labelling system, a Commons committee recommended this week. The Environmental Audit Committee called for a “universal” labelling scheme similar “to those emerging for food products” to instil consumer confidence in environmental labelling. The report said the Government must “be prepared to […]

Barclaycard pens sponsorship deal with Live Nation

Marketing Week

Barclaycard has agreed a sponsorship deal with concert promoter Live Nation as part of a wider strategy to associate the brand with music. The deal will see Barclaycard customers provided with top-up contactless cards which can be used at cashless outlets at Live Nation’s summer festivals including Hard Rock Calling, Download and Wireless. The credit […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now