Leith’s TV ad campaign for soft drink Irn-Bru has been banned by Ofcom, after the watchdog ruled that it made fun of transsexual people. The ad features a woman, shown shaving her lathered face, who reveals to her family that she ‘used to be a man’.
Interactive TV is widely available, but hasn’t captured viewers’ imaginations. A new channel is determined to harness its true potential.
The last time the Diary saw ex-cricketer Phil ‘Tuffers’ Tufnell tucking into Aussie cuisine was during his bush-tucker trial on ITV’s I’m a Celebrity… Get Me out of Here. So no doubt this can of Foster’s is going down better than the grubs and insects in the Outback. Tufnell, who used to come out to […]
The future of Coca-Cola’s drink for toddlers, Winnie The Pooh Roo Juice, looks uncertain following its delisting from supermarkets and a lack of marketing investment. According to insiders, the product, launched in the UK in 2002 after a global deal between Coca-Cola and Disney, has proven a poor seller. Roo Juice, a juice, water and […]
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.