Leith’s TV ad campaign for soft drink Irn-Bru has been banned by Ofcom, after the watchdog ruled that it made fun of transsexual people. The ad features a woman, shown shaving her lathered face, who reveals to her family that she ‘used to be a man’.
Interactive TV is widely available, but hasn’t captured viewers’ imaginations. A new channel is determined to harness its true potential.
The last time the Diary saw ex-cricketer Phil ‘Tuffers’ Tufnell tucking into Aussie cuisine was during his bush-tucker trial on ITV’s I’m a Celebrity… Get Me out of Here. So no doubt this can of Foster’s is going down better than the grubs and insects in the Outback. Tufnell, who used to come out to […]
The future of Coca-Cola’s drink for toddlers, Winnie The Pooh Roo Juice, looks uncertain following its delisting from supermarkets and a lack of marketing investment. According to insiders, the product, launched in the UK in 2002 after a global deal between Coca-Cola and Disney, has proven a poor seller. Roo Juice, a juice, water and […]
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.