Irn Bru ad takes high school musical theme

AG Barr is launching a musical-themed advertising campaign for its flagship soft drink brand Irn Bru.

The ad, created by the Leith Agency, forms part of a £2m marketing investment for the brand between May to July. Activity will include outdoor and a major online presence on social networking sites.

The TV ad is set in the fictional Auchendookit Senior High, which shows students performing their own Scottish musical number.

It will premier on ITV Scotland on May 5 during the Champions League semi final match.

The new ads follow the launch of an outdoor campaign in February for Diet Irn-Bru, which highlighted the sugar free benefit of the brand.

According to Nielsen data, Irn Bru is now worth over £93m in retail terms and has grown by £3m in the past year. It is the largest flavoured carbonate soft drink in Scotland.

AG Barr head of marketing, Adrian Troy, says: “The overall carbonates market is back in growth achieving 4% value growth and delivering results well ahead of total drinks. This growth reflects a continued consumer trend back to carbonates and Irn Bru is one of the key brands driving growth back into this sector.”

Recommended

Chrysler expected to file for bankruptcy

Marketing Week

Car manufacturer Chrysler is expected to enter bankruptcy protection after failing to meet a US government deadline to finalise a major restructuring plan. The Obama administration had set Chrysler a deadline of midnight tonight Washington time (5am Friday BST), but White House official says bankruptcy now looks inevitable. Chrysler has already received a $4bn (£2.7bn) […]

Electoral Commission appoints Farm and Glue

Marketing Week

The Electoral Commission has appointed Farm and Glue to develop an integrated campaign aimed at reminding people to sign up to the electoral register. Potential voters need to be on the electoral register by 19 May if they want to vote for the European Parliamentary and English local government elections to be held on 4 […]

3 mobile launches major brand campaign

Marketing Week

Mobile operator 3 is launching a new campaign to highlight the benefits of bringing the mobile internet to life on handsets, introducing the new strapline “Changing mobile forever”. It is the first brand campaign to be created by 3’s ad agency Glue. The ads will initially be aimed at driving awareness to 3’s free mobile […]

Comments

    Leave a comment