Is AdBlock Plus the saviour of online advertising?
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Will Bishop UK country manager Ad blockers have become a phenomenon on a massive scale, one that no one in the worlds of digital or advertising can afford to ignore. The fact that when Apple launched iOS 9, three ad blockers – Crystal, Peace and Purify – made it into the top five […]
Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren’t doing as much as other parts of the industry.
Marketers are growing increasingly concerned about the use of ad blockers as new research shows that the numbers downloading them are growing and Apple clears the way for the practice on mobile but should advertisers really be worried?
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.