Is AdBlock Plus the saviour of online advertising?
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Will Bishop UK country manager Ad blockers have become a phenomenon on a massive scale, one that no one in the worlds of digital or advertising can afford to ignore. The fact that when Apple launched iOS 9, three ad blockers – Crystal, Peace and Purify – made it into the top five […]
Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren’t doing as much as other parts of the industry.
Marketers are growing increasingly concerned about the use of ad blockers as new research shows that the numbers downloading them are growing and Apple clears the way for the practice on mobile but should advertisers really be worried?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Oatly’s decision to “kill the marketing department” to how McDonald’s used humour to build trust, it’s been a busy week. Here is my take.