Is the CMO role fit for purpose?
Is the increase in roles such as chief customer and chief growth officer reflective of a shift in the nature of marketing or unnecessary window dressing?
There has been an increase in roles such as chief customer officer, chief growth officer and chief purpose officer in recent years.
What’s driving the change? Is it reflective of a shift in the very nature of marketing? Is the role of the CMO fit for purpose and if not what needs to change?
Or, is it unnecessary window dressing? Change for changes’ sake and symptomatic of an unease among marketers who are not comfortable in their own skin?
All questions tackled in this session, filmed live at the Festival of Marketing last month.
The Co-operative Group’s customer director Alison Jones and TfL’s director of customer and revenue Chris Macleod joined Marketing Week’s editor Russell Parsons to discuss ‘What’s in a name?’.
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