Sainsbury’s chief executive Mike Coupe said its move to acquire Argos-owner Home Retail Group would give it a “non-food business on the scale of Amazon and John Lewis” as the retailer sees its Christmas sales fall.
Tesco’s brand has taken a hit as consumer perception plummeted after the retailer was found guilty of short-changing suppliers in a probe by the government’s Groceries Code Adjudicator (GCA).
Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.
Brands have seen a boom in direct-to-consumer sales as Covid-19 has impacted on the shopping journey, with increasing numbers of consumers experiencing the benefits of going direct, according to new research from BBH London.
The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly.
Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative.
Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?