Sainsbury’s chief executive Mike Coupe said its move to acquire Argos-owner Home Retail Group would give it a “non-food business on the scale of Amazon and John Lewis” as the retailer sees its Christmas sales fall.
Tesco’s brand has taken a hit as consumer perception plummeted after the retailer was found guilty of short-changing suppliers in a probe by the government’s Groceries Code Adjudicator (GCA).
Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
With the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.
Marketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.