Isle of Wight Festival signs BT as top sponsor

The Isle of Wight Festival has signed up BT as its headline sponsor. The telecoms giant will use the deal to promote its range of voice, broadband and TV-on-demand product, BT Vision.

The deal with festival organisers SOLO is the first time BT has sponsored a music event. It will be promoting the partnership with a range of promotional campaigns, including giving away tickets to the sold-out event, which takes place in June.

Gavin Patterson, BT group managed director for consumer, says: “This is a proud first for BT. Being associated with an event like this reflects how BT has transformed as a business and become an established player in the world of multimedia entertainment.”

The festival has already confirmed that The Police, Kaiser Chiefs and Lily Allen will play at the two-day event.


Royal Navy deal gives Airfix exclusive access to designs

Marketing Week

Airfix, the model kit brand, has signed a licensing deal with the Royal Navy, which will give it access to exclusive content and non-sensitive plans and designs. It is the first time the model maker has agreed a formal deal with the Navy, although it already has relationships with parts of the RAF, including the […]

The Government repeats calls for alcohol danger ads

Marketing Week

The Government has repeated its calls to the drinks industry to advertise the dangers of alcohol or face further restrictions. The warning comes in the Department of Culture, Media and Sport’s report on the impact of the Licensing Act 2003 published today (March 4). Culture secretary Andy Burnham (pictured) says it would “welcome industry consideration […]


    Leave a comment