Isle of Wight Festival signs BT as top sponsor

The Isle of Wight Festival has signed up BT as its headline sponsor. The telecoms giant will use the deal to promote its range of voice, broadband and TV-on-demand product, BT Vision.

The deal with festival organisers SOLO is the first time BT has sponsored a music event. It will be promoting the partnership with a range of promotional campaigns, including giving away tickets to the sold-out event, which takes place in June.

Gavin Patterson, BT group managed director for consumer, says: “This is a proud first for BT. Being associated with an event like this reflects how BT has transformed as a business and become an established player in the world of multimedia entertainment.”

The festival has already confirmed that The Police, Kaiser Chiefs and Lily Allen will play at the two-day event.

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