Chartered Institute of Marketing former head of marketing and communications David Wright, who left the Institute last week (MW last week), has been appointed as the chief executive of the Institute of Sales and Marketing Management.
Iain Murray’s amusing article lamenting the state of modern banking (MW October 30) has picked up the symptoms of a more profound dynamic that has forced a change in the way that many companies must now approach the wealthy. While mourning the “bad old days”, when bank managers felt a personal obligation to their clients, […]
I read with interest your Diary piece (MW October 30) regarding the recent sponsorship deal between Schroders and myself. I would have expected Marketing Week to be a little more encouraging of the decision by a blue-chip company such as Schroders to sponsor an up-and-coming sportsperson in a minority sport such as windsurfing. As you […]
Interpublic Group made a third-quarter loss of $327m (Â£196.3m).
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull their advertising off GB News could be temporary if the channel proves successful.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.