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Old way misses nouveau riches

Marketing Week

Iain Murray’s amusing article lamenting the state of modern banking (MW October 30) has picked up the symptoms of a more profound dynamic that has forced a change in the way that many companies must now approach the wealthy. While mourning the “bad old days”, when bank managers felt a personal obligation to their clients, […]

Cast thy bread upon the waters

Marketing Week

I read with interest your Diary piece (MW October 30) regarding the recent sponsorship deal between Schroders and myself. I would have expected Marketing Week to be a little more encouraging of the decision by a blue-chip company such as Schroders to sponsor an up-and-coming sportsperson in a minority sport such as windsurfing. As you […]

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