ISP appoints head of communications

The Institute of Sales Promotion (ISP) has appointed Martin Croft (pictured) as its head of communications. Croft will be responsible for managing all internal and external communications for the ISP, including its magazine and website.

Croft, a contributing editor to Marketing Week, has previously worked with the Institute of Chartered Accountants and the Institute of Direct Marketing. He will report to ISP chief executive Annie Swift.

As head of communications, he has been tasked with driving the ISP’s modernisation programme, including managing its events, lobbying and promoting services. He will also edit Sales Promotion magazine and website.