Brand ties that bind

Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people’s hearts and win their loyalty, as car makers and FMCG brands have done before.

Selling London to the world

London Eye

In the middle of a world recession, promoting London to international businesses as the best place to set up a new venture may seem like a daunting task. But Think London seems to have nailed it.

Marketing week live meets expectations

I am writing this on the run. I’m down at the Grand Hall at Olympia checking out the first day of Marketing Week Live, our event that reflects the integrated nature of modern marketing. (If you still don’t know what I’m talking about check out marketingweeklive.co.uk). When I arrived on site at about 8am, colleagues […]

Marketing Week survey will reveal top London agencies

Stuart Smith

Marketing Week is launching its Agency Reputation Survey this week to create the Top London Agencies list. Built on the success and popularity of the magazine’s previous Reputation Surveys, it will provide a detailed analysis on marketing services agencies in London. The research, which aims to be the most comprehensive and thorough record of marketers’ […]

ASA clears brewery of ‘ambush marketing’

Pride: Six Nations campaign

Fuller’s Brewery has been cleared of what many describe as “ambush marketing” after the Advertising Standards Authority rejected a complaint from the Rugby Football Union. The ad for London Pride ran during this year’s Six Nations campaign and showed images of a rugby post with the text “Support English Rugby”.The RFU complained the ad implied […]

VW claims commercial range is sound investment

Volkswagen Commercial Vehicles is launching a marketing campaign as part of a strategy that aims to reposition its vehicles as sound investments. The digital, press, retail and radio activity, the latter voiced by Ray Winstone, uses the new strapline “very commercial vehicles”, which replaces the “let’s go to work” strapline. Mark Hopkins, marketing communications manager […]

Matalan inks Sky music deal to target young women

Madonna

Matalan is widening its sponsorship strategy to target young women after signing a deal with Sky to sponsor two live music shows this summer. The retailer is to sponsor the first runs and repeats of Madonna and Girls Aloud concerts across several Sky channels. Matalan advertising manager Fiona Lamming says the sponsorship will help bring […]

Fitness sector to plough £3m into getting Britons active

4Free: Access to fitness experts

The fitness industry, led by the Fitness Industry Association (FIA), is donating £3m-worth of resources to help Britons become more active through a MoreActive4Life initiative. The MoreActive4Life launch forms part of the Government’s £275m Change4Life initiative to encourage the nation to “eat well, move more, live longer”. The FIA will provide 40,000 hours of access […]

McDonald’s unveils latest ad in ‘quality food’ drive

Big zero: Quality push of burgers

McDonald’s is this week launching the latest instalment of its “That’s What Makes McDonald’s” campaign, which focuses on the message that its burgers are made from whole cuts of real beef. The campaign, created by Leo Burnett, promotes the message that all that is added to its beef patties is a pinch of salt and […]

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