04 February 2010

Sponsors turn blind eye to moral crimes

It isn’t often marketing lies at the heart of a story about celebrity scandal. But the allegations that England and Chelsea captain John Terry has been having an affair – and failed to keep this out of the press through a super-injunction – may have entered the public arena due to the player’s profile as a sponsorship vehicle, rather than a husband.

Frail economy is just the time to invest

With the initial shock of the recession having passed, companies must realise that now is the perfect time to take prudent risks and invest in building a dynamic business that will trump competitors when the economy turns around – and it will.

Kraft’s gorilla tactics

While Kraft’s takeover bid for Cadbury (MW 21 January) most likely won’t affect global sales, in the UK, Kraft will have to tread carefully. The recession and death of British heritage brands such as Woolworths has without doubt led to a growing sense of loyalty towards British brands among the public.

Latest from Marketing Week